Poster for Coca-Cola by Jonathan Mak, a graphic design student from Hong Kong. The poster was created as part of their Open Happiness campaign, embodying the brand through its recognisable colour, shape and associations. The posters are currently only being used in Shanghai, however it would be great to see these rolled out worldwide. Pretty unbelievable corporate work by a student who created the iconic Steve Jobs tribute poster - he’s playing with the big names now.
(Source: emilytulloh)